Frontly vs Goodcall
Goodcall is an AI phone agent for local service businesses, priced per agent and metered by how many different people call you. Frontly Answer is an inbound AI front desk on one flat monthly rate per business, sized by minutes, with the same capabilities at every size. Here is how they compare.
- One flat monthly rate for the business rather than a rate per agent seat
- Metered by minutes you actually use, not by how many different people happen to call you this month
- Full call history at every size, rather than 7 or 30 days of history on the lower plans
- Call paths are not capped by plan: the smallest size runs the same visual workflow builder as the largest
- Runs in the US, the EU and the UK, with caller data stored and hosted in the region you operate in
How you are billed
| Feature | Frontly | Goodcall |
|---|---|---|
| Priced per business | Yes | No |
| Priced per agent seat | No | Yes |
| Metering unit | Minutes | Unique callers per month |
| Charge for an extra caller | Drawn from your minute allowance | $0.50 per unique caller over the cap, as published |
| Entry plan published price | See /pricing | $79 per agent/mo |
Priced per business
Frontly
YesGoodcall
NoPriced per agent seat
Frontly
NoGoodcall
YesMetering unit
Frontly
MinutesGoodcall
Unique callers per monthCharge for an extra caller
Frontly
Drawn from your minute allowanceGoodcall
$0.50 per unique caller over the cap, as publishedEntry plan published price
Frontly
See /pricingGoodcall
$79 per agent/moCaps that move with your plan
| Feature | Frontly | Goodcall |
|---|---|---|
| Call paths capped by plan | No | 1 to 25 logic flows, as published |
| Call history retention capped by plan | No | 7 days on the entry plan, as published |
| Team members capped by plan | No | 3 on the entry plan, as published |
| Sizes differ by capacity only | Yes | No |
Call paths capped by plan
Frontly
NoGoodcall
1 to 25 logic flows, as publishedCall history retention capped by plan
Frontly
NoGoodcall
7 days on the entry plan, as publishedTeam members capped by plan
Frontly
NoGoodcall
3 on the entry plan, as publishedSizes differ by capacity only
Frontly
YesGoodcall
NoWhat the front desk can do
| Feature | Frontly | Goodcall |
|---|---|---|
| Visual workflow builder | Yes | Logic flows, capped by plan |
| Cross-call memory of returning callers | Yes | Not published |
| Knowledge base trained on your business | Yes | Yes |
| Appointment booking during the call | Yes | Yes |
| Warm transfer to your team | Yes | Yes |
| 24/7 answering | Yes | Yes |
Visual workflow builder
Frontly
YesGoodcall
Logic flows, capped by planCross-call memory of returning callers
Frontly
YesGoodcall
Not publishedKnowledge base trained on your business
Frontly
YesGoodcall
YesAppointment booking during the call
Frontly
YesGoodcall
YesWarm transfer to your team
Frontly
YesGoodcall
Yes24/7 answering
Frontly
YesGoodcall
YesRegions and data
| Feature | Frontly | Goodcall |
|---|---|---|
| Available in the US | Yes | Yes |
| Available in the EU and the UK | Yes | Not published |
| Data stored and hosted in your region | US, EU or UK | Not published |
| Encryption in transit and at rest | Yes | Not published |
Available in the US
Frontly
YesGoodcall
YesAvailable in the EU and the UK
Frontly
YesGoodcall
Not publishedData stored and hosted in your region
Frontly
US, EU or UKGoodcall
Not publishedEncryption in transit and at rest
Frontly
YesGoodcall
Not publishedDEEP DIVE
Key Differences Explained
Metering by unique callers behaves differently than metering by minutes
Goodcall publishes Starter at $79 per agent a month, Growth at $129 and Scale at $249, with around a 15 percent discount on annual billing. Minutes are unlimited, but each plan caps how many different people can call you in a month: 100, 250 and 500, then $0.50 for each additional unique caller. That unit suits a business with a small, repeat customer base and works against one whose callers are mostly new, which is most home services, real estate and hospitality. Frontly meters minutes, so a hundred new callers with short calls cost less than ten long ones. Figures as published on goodcall.com in August 2026 and indicative only.
Per agent pricing scales with your org chart, not your call volume
Goodcall's published rate is per agent per month, so adding a second location or a second call type generally means paying for a second agent. Frontly Answer is one flat monthly rate for the business, sized by monthly minute allowance. What you pay tracks how much you are answering rather than how many pieces you have split it into.
The caps you notice three months in
Published Goodcall plans cap logic flows at 1 on Starter and 3 on Growth, team members at 3 and 9, and call history at 7 and 30 days. None of those matter in week one and all of them matter later, particularly the history: a call from six weeks ago is exactly the one you need when a customer disputes what was agreed. Frontly keeps full call history at every size and does not cap call paths by plan.
Setup speed is genuinely their strength
Goodcall is built for a solo operator to configure quickly on a phone, and it is good at that. Frontly's onboarding is done with you: we build the first version of your workflow, then hand you the same visual builder our team uses. That is more setup than tapping through an app, and it is why the resulting front desk can qualify, branch, escalate and book rather than answer a fixed set of questions.
When Goodcall is the right pick
If you are a single-location business with a steady base of repeat customers, a simple call flow and no interest in editing it, Goodcall is straightforward and its unique-caller metering will suit you. Frontly is the better fit once you have several call types, more than one person who needs access, callers who are mostly new, or a reason to keep the whole history.
How Pricing Compares
Frontly Answer is the inbound AI front desk, billed at one flat monthly rate for the business and sized by monthly minute allowance, from $149 a month on annual billing. The rate above is for the business, not per agent. Current sizes and inclusions are on /pricing.
Published plans are $79, $129 and $249 per agent a month, around 15 percent less billed annually, capped at 100, 250 and 500 unique callers a month plus $0.50 per caller beyond that. Figures as published on goodcall.com in August 2026 and indicative only.
INDUSTRY FIT
Is Frontly right for your industry?
AI receptionist for small business is the head-to-head market for both products, and the deciding question is usually whether your callers are the same people every month or new ones every week.
AI phone answering for trades and home services runs almost entirely on new callers, which is the exact shape that makes a unique-caller cap expensive rather than generous.
AI front desk for any business needs more than one call path once you count sales, support, deliveries and the people who dialed the wrong number, and per-plan flow limits are where that runs out.
AI front desk for hotels takes calls from guests who will stay once, so almost every caller is a new one and the metering unit decides the bill.
AI after-hours front desk is where retention limits bite, because the call you need to review is usually the one somebody made at 2am several weeks ago.
FAQ
Frequently Asked Questions
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