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Agent reviewing a qualified lead record on screen at the brokerage
Capturing property inquiries right now

AI Front Desk for Real Estate

Capture every property inquiry.

Frontly answers every buyer and renter call, 24/7, and captures the lead in your Frontly dashboard.

Get StartedTry a Free Test Call
Live in about an hourAnswers 24/7Leads qualified on the callFull transcript on every call

HEAR IT FOR YOURSELF

Hear it book a showing now

Call our AI agent right now. It will handle a buyer inquiry about a 3-bedroom home, just like it would for your brokerage. No signup required.

It runs in your browser. Nothing to install, no number to give us.No signup, no card, no waiting on a sales rep.Interrupt it, change your mind, ask for a human. It is the live agent, not a recording.
Sample call
A call like the one you are about to make
  1. Frontly

    Good evening, thanks for calling. Are you calling about one of our listings?

  2. Caller

    Yes, the three bedroom with the corner lot. Is it still available?

  3. Frontly

    It is. Would you like to see it? Private showings are running Thursday evening and Saturday morning.

  4. Caller

    Saturday morning.

  5. Frontly

    I can hold 10:15. Can I take your name and the best number to reach you?

  6. Caller

    Jordan, and this number is fine.

  7. Frontly

    Thanks Jordan. Saturday at 10:15, and I have noted you are looking at three bedrooms. The listing agent will confirm with you this evening.

Captured in your dashboard
Name
Jordan
Type
Private showing, 3 bed listing
Time
Saturday, 10:15 AM
Escalated
No

Your script, your appointment types and your escalation rules are set during setup.

The short answer

What is Frontly for real estate?

Frontly is an AI virtual receptionist and answering service for real estate brokerages. It answers every buyer, seller, and renter call 24 hours a day, qualifies the caller on budget and timeframe, and books showings during the call, capturing every inquiry in your Frontly dashboard for your agents to action. Live in about an hour.

THE PROBLEM

Every Missed Call Is a Lost Commission

After hours

is when most property inquiries arrive. Buyers browse listings on their own time and call when the office is shut.

First response

usually wins the buyer. Whoever answers gets the showing, and a callback the next morning rarely beats the agent who picked up.

24/7

Every inquiry answered and qualified the moment it comes in, so hot leads never wait hours for a callback

One deal

a single missed after-hours call can be a full commission, and most offices never learn which call it was

HOW IT WORKS

Live in About an Hour. No Code Required.

1

Connect Your Phone

Forward your office line or get a new AI number. No hardware changes needed.

2

We Design Your Workflow

Our team learns your brokerage and builds a custom call flow around your buyer, seller and renter call patterns.

3

Go Live

Frontly answers calls, qualifies leads, books showings, and captures every inquiry in your Frontly dashboard, ready for your agents the moment they check it.

WHAT FRONTLY HANDLES

Every Property Call, Handled

Frontly answers buyer and renter calls while your agents are out at showings, in parallel, at any hour. Every inquiry is captured in your Frontly dashboard, with nothing to integrate.

Buyer and seller inquiries

Answers questions about listings, price, and availability, captures who is calling and what they are after, and logs the lead straight into your Frontly dashboard.

Showing and open house bookings

Checks your open house and private showing times, books the caller in during the call, and captures it for your team to confirm.

Rental and renter inquiries

Fields questions on available rentals, application steps, and repairs, captures the details, and routes anything urgent to the right person.

Seller and listing-appointment calls

Separates a homeowner asking what their property is worth from a buyer calling on a listing, and routes the seller lead to the right agent.

After-hours and overflow

Answers nights, weekends, and the calls your team cannot get to when the office line is already busy, so no inquiry hits voicemail.

Visual Workflow Builder

Script Your Buyer Calls Without Code

1

We Build It For You

Our team maps your listings, your agents, and your showing times, then scripts exactly what the AI asks a caller before it books anything.

2

Qualify Before It Reaches an Agent

Capture budget, timeframe, and financing position, so your agents spend their day on buyers who can actually transact.

3

Buyer, Seller or Renter

The script separates a buyer calling on a listing from a homeowner asking about a listing appointment, and routes each accordingly.

4

Change It Yourself

Adjust the qualifying questions, agent routing, or showing rules as your campaigns change, without waiting on us.

5

Intelligent Branching

Route by listing, price bracket, or time of day, so a Saturday open house call never follows the same path as a weekday seller lead.

Outbound calling, and deploying Frontly into your own cloud, are enterprise capabilities scoped with our team. See enterprise

See all features

WHAT USUALLY DECIDES IT

The three questions that come up every time

A real person, whenever the caller wants one

Every workflow can hand the call to the listing agent. The transfer carries a spoken briefing, so your team picks up already knowing who is calling and why. The caller never has to explain themselves twice, which is usually the moment a good call turns into a complaint.

More than one language, on the same number

Frontly answers buyer and renter inquiries in more than one language on the same brokerage number. In plenty of metro markets a significant share of active buyers are more comfortable asking their first questions in another language.

Flat monthly rate, with the meter switched off

No per-minute billing, no per-call fee, and no cap on how many questions the AI is allowed to answer. Your busiest month does not produce your largest invoice, and adding another topic to its knowledge does not add a line to the bill. See pricing for the current rates.

ANSWERING SERVICE OR AI

Answering service or AI receptionist for a real estate brokerage?

An answering service passes on a buyer's name and number. An AI receptionist qualifies the inquiry and books the showing while the caller is still interested. In real estate an inquiry has a shelf life measured in minutes, and a message sitting in an inbox until the agent leaves an open house has usually gone cold.

Where a staffed answering service still wins

A seller conversation. An owner calling about their own listing, or a complaint about how the marketing is going, is a relationship call and should reach a person. That is not what a message-taking service is for either, but a good operator will at least sense it and escalate.

Where Frontly wins

Buyer and renter inquiries are volume, they arrive after hours and at weekends, and they all ask variations of the same six questions. Those get answered and booked on the call, with the inquiry captured against the property rather than on a notepad.

Most businesses end up running one or the other rather than both. If you are weighing it up properly, the full cost and capability breakdown is in Frontly against a virtual receptionist.

WHY SPEED WINS

Buyers do not wait, so response speed is the whole game

Real estate inquiries are not a reception problem. They are a race to reach a paid inquiry before another agent does, and the buyer is almost always contacting several agents at once.

First responseusually wins the appointmentThe agent who answers is having the conversation. The one who calls back an hour later is competing with a conversation that already happened.
Already paid forevery portal lead that reaches voicemailThe advertising that produced the inquiry is spent whether or not anybody picks up. Answering faster costs nothing extra in media, which is what makes it the first thing to fix.
After hourswhen a large share of buyer inquiries actually landEvenings and weekends are when people look at homes, and they are also the window where a fast response is easiest to win, because nobody else is answering either.
Stored and hosted in your region: US, EU, UK
Encrypted in transit and at rest
Enterprise: deploy in your own cloud or on-prem

FAQ

Frequently Asked Questions

KEEP EXPLORING

Keep exploring Frontly for Real Estate

Go deeper on the capabilities, comparisons, and guides that matter most.

24/7 inbound answering

How Frontly answers every call, qualifies the caller, and books the job in your dashboard.

How inbound works

Your call flow, your rules

What the agent asks, what it books on the spot, and what gets a human woken up. Built with you before you go live.

See the workflow builder

After-hours answering

Buyer inquiries peak on evenings and weekends. See how calls are handled when the office is closed.

See after-hours

What missed calls cost real estate

Agencies lose six figures a year to calls nobody picks up. The breakdown, and the fix.

Read the guide

Ready to Stop Missing Leads?

Set up your AI front desk in about an hour and answer every property call, day or night.

Activate My Real Estate Front DeskTalk to the Team
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