
Tour Operator Virtual Receptionist and Answering Service
Out guiding? Calls still answered.
Frontly answers every call while you're on the water or the trail, and takes the booking.
HEAR IT FOR YOURSELF
Hear it book a tour now
Call our AI agent right now. It handles a tour availability question and a meeting-point question the way it would for your business. No signup required.
- Frontly
Thanks for calling. Would you like to book a tour?
- Caller
Yes, the rainforest day tour on Thursday for four of us. Do you pick up from hotels, and what happens if it rains?
- Frontly
We do hotel pickups from 7 in the morning. Light rain doesn't stop the tour, and if the weather is unsafe we move you to another day or give a full refund.
- Caller
Great. Two adults, two kids, pickup from our hotel. I'm Greg.
- Frontly
Thanks Greg. Would you like pickup around 7 or around 7:30?
- Caller
Seven, please. My cell is 305-555-0162.
- Frontly
You're booked for Thursday, two adults and two children, pickup around 7, and I have 305-555-0162.
- Name
- Greg
- Type
- Day tour, 2 adults + 2 children, hotel pickup
- Time
- Thursday, 7:00 AM pickup
- Escalated
- No
Thanks for calling, Greg. Take care. Goodbye.
Your script, your appointment types and your escalation rules are yours to set in the visual builder.
The short answer
What is Frontly's tour operator virtual receptionist?
Frontly is an AI virtual receptionist and answering service for tour operators and attractions. It answers every call 24/7 while you guide, takes booking inquiries and group requests, answers meeting-point, what-to-bring and weather questions, and calls booked guests to confirm or tell them about a change, in more than 40 languages. Every call lands in your Frontly dashboard.
THE PROBLEM
The Guide Can't Answer. The Guest Calls Someone Else.
21x
better odds of qualifying a lead when the first contact comes within 5 minutes rather than 30. A guide on the water can't call back that fast, but Frontly answers every call.
Source: MIT / InsideSales Lead Response Study, 2007
23%
of 2,241 US companies audited never replied to a web inquiry at all. For an operator mid-tour, the answer has to come from someone other than the guide.
Source: Harvard Business Review, 2011 (US)
24/7
International guests call from other time zones, and last-minute bookers call after dinner. Frontly answers every call, every hour, holidays included.
HOW IT WORKS
No Disruption to Your Tours.
A New Number, or Your Own
Take a new local number from Frontly, or forward the line your guests already call. No hardware changes, and you keep answering when you can.
Customize Your Industry Workflow
Start from the prebuilt receptionist workflow and customize it in the visual builder. Add your tours, departure times, meeting points, group rules and weather policy, then test it before going live.
Go Live
Frontly answers every call, takes booking inquiries, answers guest questions, passes urgent day-of calls to your guide on duty, and calls booked guests when plans change.
WHAT FRONTLY HANDLES
Every Guest Call, Handled
From a family asking about Saturday to a tour group planner booking a day out, this tour operator virtual receptionist answers the calls you can't take while guiding. Every call captured in your Frontly dashboard.
Availability and bookings
Takes the tour, date, number of guests and contact details, and answers from the tour information you provide. Every booking inquiry lands in your dashboard with the full call transcript.
Meeting point and what to bring
Answers where to meet, what time to arrive, what to wear and bring, and accessibility and age questions, from the guest information you write once.
Weather questions
Answers "is it running today?" and "what if it's canceled?" from the weather policy and daily status you set, and sends anything unclear to your team.
Group and private bookings
Captures the date, group size, budget and requirements for school, corporate and private groups, then emails your team the summary or transfers the call.
International guests
Answers in the language you set for the agent, such as a dedicated Spanish or Japanese line, across more than 40 languages, so an overseas caller at night still gets an answer.
Day-of and urgent calls
Puts calls from a guest who is lost or running late straight through to your guide on duty, with a spoken briefing, and takes a message if nobody can answer.
Visual Workflow Builder
Script Your Booking Line Without Code
Start With a Workflow for Your Industry
Customize the prebuilt workflow in the visual builder. Add your tours, departure times and group rules to set exactly what the AI asks before it takes a booking inquiry.
Rules for Every Kind of Call
Route a group inquiry to your bookings lead, a lost guest to the guide on duty, and a simple availability question straight to a dashboard booking.
Guest Answers You Control
Write the answers for meeting point, what to bring, age limits and weather policy once. Decide which questions go to a person.
Change It Yourself
Update today's status, seasonal departure times and holiday hours any time in the visual builder, without waiting on us.
Branch by Season and Time of Day
Handle summer peaks, quiet midweek days and after-hours calls on different paths, so a busy week never follows the same script as a slow one.
Cross-Call Memory
Your AI Remembers Every Returning Guest
- Returning guests recognized the moment they call
- Past bookings and group details recalled automatically
- No asking a regular to repeat their party size or requirements
- Full call history on every caller before your team picks up
Frontly Dashboard
Every Booking Inquiry Captured While You Guide
Every Inquiry in One Place
Inquiries arrive with the tour, date, group size and contact details already captured, so your team acts on them when you're back on shore.
Full Transcript on Every Call
Read exactly what the guest asked for, including accessibility needs and special occasions, before you call back.
Alerts Sent to Your Phone
Email or text the inquiry or message to the right person the moment the call ends.
Outcomes You Can Count
Every call ends with a labeled outcome, so you see bookings, questions and messages taken by phone, and when calls came in.
Live Status Across Your Tours
See what came in while you were out on one screen, and which calls were put through to your guide on duty.
Outbound Campaign Manager
Confirm Guests and Handle Changes With Campaigns
Confirmation Campaigns at Scale
Frontly calls tomorrow's whole guest list, so confirming meeting points is no longer a job for your guide.
Weather and Schedule Calls
Run one campaign over the booked guests on an affected tour to tell them about a change, and record what each one wants to do next.
Calling Rules Built In
Every campaign checks your Do Not Call list, reads the required disclosure statements and calls only within the hours the law allows, and promotions go only to travelers who agreed to hear from you.
See What Landed
Track which campaigns confirmed guests, handled changes and found new bookings, so you know which to run again.
Deploying Frontly into your own cloud is an enterprise capability, scoped with our team. See enterprise
See all featuresINTEGRATIONS
Works with the software tour operators already runs on
Connect your AI receptionist to the software your team already uses, so Frontly can check availability, manage bookings and capture caller details as part of your reception workflow.
Integrations support Frontly's reception and caller follow-up workflows. Available actions depend on the connected software and your setup.
Not on the list, or need a specific workflow? Tell us what you use and what you'd like Frontly to handle. We'll check what's possible.
ANSWERING SERVICE OR AI
Should a tour operator use an answering service or an AI receptionist?
Many answering services take a message while your guide is out on the tour, and the traveler books elsewhere. An AI receptionist answers at once, takes the booking inquiry or group request, and answers meeting-point, what-to-bring and weather questions. It also calls booked guests when plans change.
Where a staffed answering service still wins
A local with a story. Travelers planning a once-in-a-lifetime trip often want a person who knows the region and can talk them through the options, and an experienced reservations agent closes that sale with enthusiasm. If your product is high-touch and bespoke, that conversation is worth keeping with your own team.
Where Frontly wins
Most calls are repeat questions: where do we meet, what should we bring, is the tour running in this weather. Frontly answers those at any hour, takes bookings, and calls guests when a departure changes, so your guides keep guiding instead of checking their phones.
Most businesses end up running one or the other rather than both. If you are weighing it up properly, the full cost and capability breakdown is in Frontly against a virtual receptionist.
FAQ
Frequently Asked Questions
Yes. Frontly takes the tour, date, number of guests and contact details on the call, and answers availability questions from the departure and tour information you give it. Every inquiry lands in your Frontly dashboard with the full call transcript, and your team can be notified by email or text straight away.
They get answered. With a group on the reef or the trail you cannot pick up, so Frontly takes the booking inquiry or answers the meeting-point question on the call, even when several guests call at once. A lost or late guest on the day can be handed straight to your guide on duty, or becomes a message if nobody can answer.
Yes. Frontly answers "is it running today?" from the weather policy and daily status you set, and a weather and schedule-change campaign calls every booked guest on the affected tour. It explains the change and records whether each guest wants a new time, another tour or a call from your team.
A booking platform's add-on sells seats inside its own system. Your phone also has to tell a full tour that the 7am departure has moved, or confirm tomorrow's meeting point. Frontly runs those campaigns over the lists you load, hands calls to your guides, reports outcomes across every call, speaks more than 40 languages, and gives you a prebuilt receptionist workflow to customize.
Tell us which booking platform you use and we will check it for you. Some vendors approve the connection first. Nothing waits on that step. Frontly answers guests and captures every booking inquiry, with the transcript, in your Frontly dashboard from the first call.
Yes. Frontly captures the date, group size, budget and requirements for a school, corporate or private group, then emails your team the summary or transfers the call while the guest is still on the line. A booking confirmation campaign can then confirm numbers and details before the day.
Frontly does not guess about safety, conditions or prices. It answers from the tour information and daily status you set, and anything else becomes a message for your team or a transfer to the guide on duty. The question appears in your dashboard with the transcript, so you can add the answer before the next caller.
Yes. Each Frontly agent speaks the language you set, so a family planning from Tokyo or Mexico City can call a dedicated Japanese or Spanish line and ask about the tour in their own language, across more than 40 languages with coverage varying by language. Your team reads the transcript in the dashboard.
Yes. Run a booking confirmation campaign and Frontly calls each guest on tomorrow's list, confirms the date, meeting point and what to bring, and logs anyone who needs to change or cancel. You learn who is not coming while there is still time to fill the spot.
They can. You choose how Frontly introduces itself, for example as your tour company's AI receptionist, and it never pretends to be a person. What guests notice most is that someone answers while you are out guiding, gives them the meeting point and takes the booking.
Yes. A weather or schedule-change call goes to guests who booked that tour, about their booking. An off-season promotion goes only to people on your opted-in list. Every campaign checks your Do Not Call list, reads the required disclosure statements and calls only within the hours the law allows.
Yes. You update the daily status and weather policy yourself in the visual builder, any time, and Frontly answers "is it running today?" from the new wording on the next call. Changes like this are always yours to make, with email support if you have a question about using Frontly.
KEEP EXPLORING
Keep exploring Frontly for Tour Operators
Go deeper on the capabilities, comparisons, and guides that matter most.
24/7 inbound answering
How Frontly answers every call, qualifies the caller, and books the job in your dashboard.
How inbound worksYour call flow, your rules
What the agent asks, what it books on the spot, and what gets a human woken up. You set it, and test it before you go live.
See the workflow builderCompare Frontly
Side by side against the AI receptionists, virtual receptionists, and phone systems buyers shortlist.
See comparisonsReady to Answer Every Guest Call, Even Mid-Tour?
Every booking call answered while you're out on the water or the trail.