Gym Virtual Receptionist and Answering Service
Slow replies lose members.
Frontly answers the call as it comes in and books the intro class while they are ready to start.
HEAR IT FOR YOURSELF
Hear it book an intro class now
Call our AI agent right now. It will handle a membership inquiry and an intro class booking, just like it would for your gym. No signup required.
- Frontly
Hi, thanks for calling. Are you looking to join or to book a class?
- Caller
I'm thinking of joining. Do you run strength classes, and is there a long contract?
- Frontly
We run strength classes every weekday, and there's a month-to-month membership with no long contract. The easiest way to start is an intro class. Would you like one?
- Caller
Sure. Tuesday at 6 would be ideal.
- Frontly
Tuesday at 6 PM is open. What name should I put it under?
- Caller
Chris.
- Frontly
You're booked for the strength intro class on Tuesday at 6 PM, Chris. I'll text you a confirmation now.
- Name
- Chris
- Type
- Strength intro class
- Time
- Tuesday, 6:00 PM
- Escalated
- No
Thanks for calling, Chris. Take care. Goodbye.
Your script, your appointment types and your escalation rules are yours to set in the visual builder.
The short answer
What is Frontly's gym answering service?
Frontly is an AI virtual receptionist and answering service for gyms and fitness studios. It answers every membership call 24/7, books intro classes, tours and class spots, hands freezes and cancellations to your team, and calls back the inquiries that never booked, in more than 40 languages.
THE PROBLEM
Slow Replies Cost You New Members
23%
of the 2,241 US companies audited never replied to a web inquiry at all. A membership inquiry needs an answer while the person is still deciding.
Source: Harvard Business Review, 2011 (US)
21x
better odds of qualifying an inquiry when you respond within 5 minutes rather than 30. A prospect who reaches voicemail waits a lot longer than that.
Source: MIT / InsideSales Lead Response Study, 2007
24/7
answering, holidays included, so the 9 PM and 5 AM membership calls get an answer and an intro class booking.
HOW IT WORKS
No Disruption to Your Gym.
A New Number, or Your Own
Take a new local number from Frontly, or forward the gym number your members already know. No hardware changes needed.
Customize Your Industry Workflow
Start from the prebuilt receptionist workflow and add your class schedule, membership options, intro class rules and who should take a freeze or cancellation call in the visual builder, then test it before going live.
Go Live
Frontly answers every call, books intro classes and tours, answers membership questions from your own answers, and passes freezes and cancellations to your team.
WHAT FRONTLY HANDLES
Every Gym Call, Handled
From a first-time inquiry to a member asking about a freeze, Frontly works like a gym answering service that never goes off shift. Every call is captured in your Frontly dashboard with the transcript and the outcome.
Intro class and tour bookings
Captures the caller's name, number and goal, then books an intro class or a tour at a time you offer, and sends a text or email confirmation.
Class bookings and changes
Answers what is on the schedule, books a spot in a class, and handles a change or cancellation so your team is not on the phone between sessions.
Membership and joining questions
Answers questions on membership types, how to join, hours, parking and facilities from the answers you approve, and in another language when you set an agent up for it.
Freeze and cancel requests
Takes the member's details and reason, then passes the call or a message to the right person on your team, with a spoken briefing so they never repeat themselves.
After-hours and early-morning calls
Answers the 8 PM and 5 AM inquiries when the desk is unstaffed, including for 24-hour clubs, and books the caller in for when someone is on site.
Personal training and group inquiries
Takes the details for a personal training, corporate wellness or group inquiry and routes it to the trainer or manager who follows it up.
Visual Workflow Builder
Run Your Front Desk Your Way, From the First Call
Start With a Workflow for Your Industry
Start from a prebuilt receptionist workflow. You add your class schedule, your membership options and your intro class rules, and choose exactly what the AI asks before it books a spot.
Prospect Versus Member
The AI separates a prospect asking about joining from a member changing a class or asking about a freeze.
You Decide Who Takes Cancellations
Send freeze and cancel requests to the person you choose, so a retention conversation happens with a human.
Change It Yourself
Adjust class times, intro class rules or the questions asked, any time, without waiting on us.
Every Call Its Own Path
Route by what the caller wants or the time of day, so a 5 AM inquiry never waits behind a coach calling in.
Cross-Call Memory
Your AI Remembers Every Caller
- Returning prospects recognized the moment they call back
- Earlier inquiries and class bookings recalled automatically
- No asking a member to explain their history again
- Full call history on every caller before your team picks it up
Frontly Dashboard
Every Inquiry Captured While Your Team Coaches
Every Inquiry in One Place
Intro class bookings and membership inquiries land in your Frontly dashboard with the caller's details and goal already captured.
Full Transcript on Every Call
Read exactly what the prospect asked, so your sales conversation starts where the call ended.
Outcome on Every Call
See which calls booked an intro class, which were questions and which were passed to staff, and when they arrived.
Warm Handover to Your Team
When a call needs a person, Frontly transfers it with a spoken briefing, or takes a message if nobody is free.
Live Status Across the Club
See what came in while the whole team was on the floor, on one screen.
Outbound Campaign Manager
Follow Up Every Inquiry With a Campaign
Campaigns Over Your List
Load a list and Frontly works through it, calling prospects who have not booked and booking those who say yes.
Reminders That Cut No-Shows
Call members and new joiners who have booked, before their class or intro session, and capture whether they still plan to come.
Calling Rules Built In
Every campaign checks your Do Not Call list, reads the required disclosure statements and calls only within the hours the law allows, and win-back calls go only to members who agreed to hear from you.
See What Landed
Track which campaigns booked intro classes or won members back, so you know which to run again.
Deploying Frontly into your own cloud is an enterprise capability, scoped with our team. See enterprise
See all featuresINTEGRATIONS
Works with the software gyms & fitness already runs on
Connect your AI receptionist to the software your team already uses, so Frontly can check availability, manage bookings and capture caller details as part of your reception workflow.
Integrations support Frontly's reception and caller follow-up workflows. Available actions depend on the connected software and your setup.
Not on the list, or need a specific workflow? Tell us what you use and what you'd like Frontly to handle. We'll check what's possible.
ANSWERING SERVICE OR AI
Should a gym use an answering service or an AI receptionist for inquiries?
Many answering services record a membership inquiry and pass it on, often after the person has joined somewhere else. An AI receptionist answers at once, books the tour or intro class and follows up. For a gym, the speed of the first reply is what turns an inquiry into a member.
Where a staffed answering service still wins
A good salesperson reads motivation. Someone calling about a first gym membership after a health scare needs encouragement, and an experienced human gives it naturally. For high-touch studios selling personal training packages, a staffed conversation close to the point of sale still has a place, and your own team is best placed to have it.
Where Frontly wins
Most calls are hours, class times, membership questions and freezes. Frontly answers them at any hour, books intro classes and tours, hands freezes and cancellations to your team, and calls inquiries who did not book, so no inquiry waits hours for a reply while your coaches are on the floor.
Most businesses end up running one or the other rather than both. If you are weighing it up properly, the full cost and capability breakdown is in Frontly against a virtual receptionist.
FAQ
Frequently Asked Questions
You set the intro classes, tours and times you offer, and the AI books the caller into one during the call, then confirms by text or email if you choose. Every booking lands in your Frontly dashboard with the caller's details, their goal and the full call transcript, so your team can follow up.
Yes. You approve the answers on membership types, how to join, hours, parking and facilities, and Frontly answers from them on every call. Anything it cannot answer from your approved answers, it takes as a message or passes to your team instead of guessing.
Frontly does not process the request. It takes the member's details and reason, then transfers the call to the person you choose, with a spoken briefing, or takes a message if nobody is free. That keeps a retention conversation with a human who can make an offer.
Yes. Frontly answers 24/7, holidays included, so an inquiry at 9 PM or 5 AM is answered and booked rather than left to voicemail. For an unstaffed club, urgent calls such as a member locked out can go to your on-call number, however you set it.
Gym software assistants mostly answer schedule questions inside their own app. Growing membership also takes follow-up: calling this week's inquiries who never booked, reminding intro bookings, and calling opted-in lapsed members. Frontly runs those campaigns over the lists you load, warm-transfers freezes to your team, reports outcomes on every call, speaks more than 40 languages, and starts from a prebuilt receptionist workflow you customize in the visual builder.
Yes. Load the missed-call and web inquiry list and Frontly runs an outbound campaign the next morning, retrying anyone who does not pick up, answering their questions and booking an intro class. Every campaign checks your Do Not Call list, reads the required disclosure statements and calls only within the hours the law allows.
Yes, to an opted-in list. Frontly calls lapsed members, asks what changed and books them into a class or a conversation with your team, then records every outcome in your dashboard so you can see which campaign brought people back.
In your Frontly dashboard, from the first call, with the caller's name, number, goal, the class or tour booked and the full call transcript. Email and text notifications can push each booking to your sales team the moment the call ends, so the follow-up starts while the prospect is still ready to begin.
As close to immediately as you can. In a US audit of 2,241 companies, 23% never replied to a web inquiry at all, and a prospect left waiting is free to join the gym that did answer. Frontly answers a membership call the moment it rings, and can run a call-back campaign over the web inquiries you load.
They can, and you choose how Frontly introduces itself, for example as your gym's AI receptionist. Frontly never pretends to be a person. What prospects notice most is that someone answers straight away, knows your memberships and books the intro class while they are ready to start.
Yes. Each Frontly agent speaks the language you set, so a prospect more comfortable in Spanish, Mandarin, Vietnamese or Arabic can ask about memberships and book an intro class on a line in that language, across more than 40 languages. English callers hear a natural American or British voice you choose, and every call is transcribed in your dashboard for your sales team.
KEEP EXPLORING
Keep exploring Frontly for Gyms & Fitness
Go deeper on the capabilities, comparisons, and guides that matter most.
24/7 inbound answering
How Frontly answers every call, qualifies the caller, and books the job in your dashboard.
How inbound worksYour call flow, your rules
What the agent asks, what it books on the spot, and what gets a human woken up. You set it, and test it before you go live.
See the workflow builderCompare Frontly
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See comparisonsReady to Answer Every Gym Inquiry?
Every membership call answered while your team coaches the floor.