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Stylist cutting a smiling client's hair in a sunlit salon
Answering client calls right now

Salon and Spa Virtual Receptionist and Answering Service

Hands on a client. Phone ringing.

Frontly answers and books the appointment, so the chair never loses to the phone.

Ready-made workflow for your industryBooks and rebooks 24/7Over 40 languagesUnlimited concurrent calls

HEAR IT FOR YOURSELF

Hear it book a client now

Call our AI agent right now. It will take a salon booking, just like it would for your business. No signup required.

It runs in your browser. Nothing to install, no number to give us.No signup, no card, no waiting on a sales rep.Interrupt it, change your mind, ask for a human. It is the live agent, not a recording.
Sample call
A call like the one you are about to make
  1. Frontly

    Hi, thanks for calling the salon. Would you like to book an appointment?

  2. Caller

    Hi, yes. I'd like a full color, but I've had a color go wrong before. Who's best for color?

  3. Frontly

    Mia is our senior stylist and color specialist. Have you had a patch test with us before?

  4. Caller

    No, this would be my first visit.

  5. Frontly

    Then we'll start with a quick patch test on Saturday. Mia has Tuesday at 2 PM for the color. Does that work?

  6. Caller

    Tuesday at 2 is perfect. My name is Chloe.

  7. Frontly

    You're booked, Chloe: a patch test on Saturday and a full color with Mia on Tuesday at 2 PM.

Captured in your dashboard
Name
Chloe
Type
Full color with Mia, patch test first
Time
Tuesday, 2:00 PM
Escalated
No
Frontly

Thanks for calling, Chloe. Take care. Goodbye.

Your script, your appointment types and your escalation rules are yours to set in the visual builder.

The short answer

What is Frontly's salon answering service?

Frontly is an AI virtual receptionist and answering service for salons, spas and massage therapists. It answers every call 24/7 while your hands are on a client, books and rebooks appointments, answers price questions, and calls clients for reminders and canceled slots, in more than 40 languages, with every booking waiting in your Frontly dashboard.

THE PROBLEM

Every Cancellation and Missed Call Is an Empty Chair

Hands busy.

A phone that rings during a foil or a massage either interrupts the client in front of you or goes to voicemail. Neither books the next one.

Empty slot.

A late cancellation leaves a gap nobody has time to fill by phone between clients. Frontly calls your opted-in list and books whoever says yes.

24/7

answering, holidays included, so the client who calls at 9 PM or on a Sunday books with you instead of the next salon.

HOW IT WORKS

No Disruption to Your Day.

1

A New Number, or Your Own

Take a new local number from Frontly, or forward the salon line your clients already know. No hardware changes needed.

2

Customize Your Industry Workflow

Start from the prebuilt receptionist workflow and customize it in the visual builder. Add your services, stylists or therapists, appointment lengths and cancellation policy, then test it before going live.

3

Go Live

Frontly answers every call, books and rebooks clients, handles cancellations, and runs your reminder campaigns.

WHAT FRONTLY HANDLES

Every Salon and Spa Call, Handled

From a Saturday color booking to a deep-tissue massage rebook, this salon answering service picks up the calls you cannot get to. Every booking is captured in your Frontly dashboard.

New bookings

Takes the client's name, number and service, offers the first suitable time with the right stylist or therapist, and books it, including the patch test first.

Rebooking

Returning clients call to book their next cut, color or massage. Frontly recognizes them, recalls their usual service and finds a time.

Price and service questions

Answers questions such as how much a balayage is, how long a facial takes, and whether you are open Sunday, from your own knowledge base.

Cancellations and running late

Takes the cancellation or the running-late call, updates the booking, and frees the slot so it can be offered to someone else.

Gift cards and group bookings

Takes a message with the details for bridal parties, group bookings and gift card requests, and transfers to a team member when you want a person involved.

Visual Workflow Builder

Book Every Client the Way Your Salon Works

1

Start With a Workflow for Your Industry

Customize the prebuilt workflow in the visual builder. Add your services, your stylists or therapists and your cancellation policy to set exactly what the AI asks before it books a chair.

2

The Right Person and the Right Length

Color plus cut takes longer than a trim, and a patch test comes first. The AI books the right stylist for the right amount of time.

3

New Client Versus Regular

A first-time caller is asked what they need. A regular is greeted by name and offered their usual.

4

Change It Yourself

Adjust services, prices, hours or the questions asked any time in the visual builder, without waiting on us.

5

Warm Transfer to Your Team

Send a VIP client, a complaint or a bridal inquiry to the right person, with a spoken briefing so the caller never repeats themselves.

Deploying Frontly into your own cloud is an enterprise capability, scoped with our team. See enterprise

See all features

INTEGRATIONS

Works with the software salons, spas & massage already runs on

Connect your AI receptionist to the software your team already uses, so Frontly can check availability, manage bookings and capture caller details as part of your reception workflow.

Integrations support Frontly's reception and caller follow-up workflows. Available actions depend on the connected software and your setup.

View all integrations

Not on the list, or need a specific workflow? Tell us what you use and what you'd like Frontly to handle. We'll check what's possible.

ANSWERING SERVICE OR AI

Answering service or AI receptionist for a salon, spa or massage studio?

Many answering services take a message while your hands are on a client, and someone calls back later. An AI receptionist books the appointment during the call. For a salon, spa or massage studio, that is the difference between a rebooked client and a number on a list that has already tried the next salon.

Where a staffed answering service still wins

A person can hear a nervous first-time client, or someone booking a treatment after a hard month, and make them feel welcome before the appointment even starts. For a business built on personal care, that warmth on the phone is part of the brand, and a staffed service can deliver it. Some owners will always want it on every call.

Where Frontly wins

Most salon calls are prices, availability and rebookings, and they arrive when nobody can pick up. Frontly answers them at any hour, handles cancellations, and calls clients to fill gaps and confirm appointments, so the book fills without the team stopping a service to answer.

Most businesses end up running one or the other rather than both. If you are weighing it up properly, the full cost and capability breakdown is in Frontly against a virtual receptionist.

Stored and hosted in your region: US, EU, UK
Encrypted in transit and at rest
Enterprise: deploy in your own cloud or on-prem

FAQ

Frequently Asked Questions

Frontly answers every call the moment it rings, so nobody waits for you to finish a foil or a treatment. It books the appointment, answers price and service questions, and takes a message when you want to speak to the client yourself. Each booking appears in your Frontly dashboard with the full call transcript.

Yes. You set your services, how long each takes, who performs it and any rule such as a patch test first. The AI checks availability against those rules and books the combination on the call, for example a color and cut with a named stylist, rather than a generic slot.

Salon software assistants mostly take bookings inside their own calendar. What fills a column is the follow-up: tomorrow's reminder calls, clients due for color, a canceled slot offered to your opted-in list. Frontly runs those campaigns over the lists you load, warm-transfers to your team with a spoken briefing, reports outcomes on every call, speaks more than 40 languages, and gives you a prebuilt receptionist workflow to customize.

Yes. Frontly can run a reminder campaign over tomorrow's bookings, giving clients the chance to confirm or move their time. When a cancellation does happen, run a slot-filling campaign over your opted-in clients and Frontly books the first person who says yes.

In your Frontly dashboard, from the first call, with the client's name, number, service, stylist or therapist, the time and the full call transcript. Email and text notifications can push each booking to your phone, so you see it between clients and add it to your own calendar.

Yes. You set your treatments, their lengths, which therapist performs each and any intake questions, and Frontly books deep-tissue and prenatal massages, facials and spa packages on the call. A therapist mid-session never has to stop to answer, and every booking is waiting in your dashboard.

Yes. Frontly answers 24/7, holidays included, so clients can book at 9 PM or on a Sunday rather than calling the next salon. Messages and bookings are waiting in your dashboard when you open, with email or text notifications if you want them sooner.

Yes, for the calls you choose. Frontly warm-transfers the client to the stylist, therapist or manager you approve, with a short spoken briefing first. It can try the salon phone and then a backup cell. When everyone is mid-appointment, Frontly takes a message and sends it by email or text, so you can call back between clients.

Frontly will not invent a price or promise a treatment. It answers only from the services and prices you give it, and anything else becomes a message for your team or a transfer. You see the question in your dashboard with the transcript, and you can add the service or price yourself in the visual builder.

They can, and you choose how Frontly introduces itself, for example as your salon's AI receptionist. Frontly never pretends to be a person. What clients notice most is that someone answers straight away, knows your services and books them with the right stylist.

Yes. Each Frontly agent speaks the language you set, so a client can call a dedicated Spanish, Mandarin, Vietnamese or Korean line and book a color, a facial or a massage in that language, across more than 40 languages in all. English callers hear a natural American or British voice you choose, and every call is saved with a transcript in your dashboard.

Spanish-speaking AI receptionist

Setup time depends on verification, workflow complexity and integrations. You start from the prebuilt receptionist workflow and add your services, appointment lengths, cancellation rules and who a transfer should reach in the visual builder, then test it before it goes live.

Ready to Stop Missing Calls Mid-Appointment?

Every call booked while your hands are on a client.

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