
Salon and Spa Virtual Receptionist and Answering Service
Hands on a client. Phone ringing.
Frontly answers and books the appointment, so the chair never loses to the phone.
HEAR IT FOR YOURSELF
Hear it book a client now
Call our AI agent right now. It will take a salon booking, just like it would for your business. No signup required.
- Frontly
Hi, thanks for calling the salon. Would you like to book an appointment?
- Caller
Hi, yes. I'd like a full color, but I've had a color go wrong before. Who's best for color?
- Frontly
Mia is our senior stylist and color specialist. Have you had a patch test with us before?
- Caller
No, this would be my first visit.
- Frontly
Then we'll start with a quick patch test on Saturday. Mia has Tuesday at 2 PM for the color. Does that work?
- Caller
Tuesday at 2 is perfect. My name is Chloe.
- Frontly
You're booked, Chloe: a patch test on Saturday and a full color with Mia on Tuesday at 2 PM.
- Name
- Chloe
- Type
- Full color with Mia, patch test first
- Time
- Tuesday, 2:00 PM
- Escalated
- No
Thanks for calling, Chloe. Take care. Goodbye.
Your script, your appointment types and your escalation rules are yours to set in the visual builder.
The short answer
What is Frontly's salon answering service?
Frontly is an AI virtual receptionist and answering service for salons, spas and massage therapists. It answers every call 24/7 while your hands are on a client, books and rebooks appointments, answers price questions, and calls clients for reminders and canceled slots, in more than 40 languages, with every booking waiting in your Frontly dashboard.
THE PROBLEM
Every Cancellation and Missed Call Is an Empty Chair
Hands busy.
A phone that rings during a foil or a massage either interrupts the client in front of you or goes to voicemail. Neither books the next one.
Empty slot.
A late cancellation leaves a gap nobody has time to fill by phone between clients. Frontly calls your opted-in list and books whoever says yes.
24/7
answering, holidays included, so the client who calls at 9 PM or on a Sunday books with you instead of the next salon.
HOW IT WORKS
No Disruption to Your Day.
A New Number, or Your Own
Take a new local number from Frontly, or forward the salon line your clients already know. No hardware changes needed.
Customize Your Industry Workflow
Start from the prebuilt receptionist workflow and customize it in the visual builder. Add your services, stylists or therapists, appointment lengths and cancellation policy, then test it before going live.
Go Live
Frontly answers every call, books and rebooks clients, handles cancellations, and runs your reminder campaigns.
WHAT FRONTLY HANDLES
Every Salon and Spa Call, Handled
From a Saturday color booking to a deep-tissue massage rebook, this salon answering service picks up the calls you cannot get to. Every booking is captured in your Frontly dashboard.
New bookings
Takes the client's name, number and service, offers the first suitable time with the right stylist or therapist, and books it, including the patch test first.
Rebooking
Returning clients call to book their next cut, color or massage. Frontly recognizes them, recalls their usual service and finds a time.
Price and service questions
Answers questions such as how much a balayage is, how long a facial takes, and whether you are open Sunday, from your own knowledge base.
Cancellations and running late
Takes the cancellation or the running-late call, updates the booking, and frees the slot so it can be offered to someone else.
Gift cards and group bookings
Takes a message with the details for bridal parties, group bookings and gift card requests, and transfers to a team member when you want a person involved.
Visual Workflow Builder
Book Every Client the Way Your Salon Works
Start With a Workflow for Your Industry
Customize the prebuilt workflow in the visual builder. Add your services, your stylists or therapists and your cancellation policy to set exactly what the AI asks before it books a chair.
The Right Person and the Right Length
Color plus cut takes longer than a trim, and a patch test comes first. The AI books the right stylist for the right amount of time.
New Client Versus Regular
A first-time caller is asked what they need. A regular is greeted by name and offered their usual.
Change It Yourself
Adjust services, prices, hours or the questions asked any time in the visual builder, without waiting on us.
Warm Transfer to Your Team
Send a VIP client, a complaint or a bridal inquiry to the right person, with a spoken briefing so the caller never repeats themselves.
Cross-Call Memory
Your AI Remembers Every Client
- Regular clients recognized the moment they call
- Usual service and preferred stylist recalled automatically
- No asking a returning client to repeat what they had last time
- Full call history on every client before your team picks it up
Frontly Dashboard
Every Booking Captured While Your Hands Are Busy
Every Booking in One Place
Bookings land in your Frontly dashboard with the service, the time and the client's details already captured.
Full Transcript on Every Call
Read exactly what the client asked for, so the stylist knows what is coming before they sit down.
Outcome Analytics
See how many calls became bookings, and which campaigns filled the book again.
Cross-Call History at a Glance
Every previous call from that client, with the outcome already tagged.
Messages Sent to You
Email or text notifications push new bookings and messages to your phone between clients.
Outbound Campaign Manager
Fill Open Slots and Cut No-Shows With Campaigns
Reminder Campaigns at Scale
Frontly works through tomorrow's bookings, confirms each one and offers another time to anyone who cannot come.
Slot-Filling Campaigns
When a slot opens, load your opted-in list and Frontly calls it and books whoever says yes.
Calling Rules Built In
Every campaign checks your Do Not Call list, reads the required disclosure statements and calls only within the hours the law allows, and promotions go only to clients who agreed to hear from you.
See What Landed
Track which campaigns actually filled the book, so you know which to run again.
Deploying Frontly into your own cloud is an enterprise capability, scoped with our team. See enterprise
See all featuresINTEGRATIONS
Works with the software salons, spas & massage already runs on
Connect your AI receptionist to the software your team already uses, so Frontly can check availability, manage bookings and capture caller details as part of your reception workflow.
Integrations support Frontly's reception and caller follow-up workflows. Available actions depend on the connected software and your setup.
Not on the list, or need a specific workflow? Tell us what you use and what you'd like Frontly to handle. We'll check what's possible.
ANSWERING SERVICE OR AI
Answering service or AI receptionist for a salon, spa or massage studio?
Many answering services take a message while your hands are on a client, and someone calls back later. An AI receptionist books the appointment during the call. For a salon, spa or massage studio, that is the difference between a rebooked client and a number on a list that has already tried the next salon.
Where a staffed answering service still wins
A person can hear a nervous first-time client, or someone booking a treatment after a hard month, and make them feel welcome before the appointment even starts. For a business built on personal care, that warmth on the phone is part of the brand, and a staffed service can deliver it. Some owners will always want it on every call.
Where Frontly wins
Most salon calls are prices, availability and rebookings, and they arrive when nobody can pick up. Frontly answers them at any hour, handles cancellations, and calls clients to fill gaps and confirm appointments, so the book fills without the team stopping a service to answer.
Most businesses end up running one or the other rather than both. If you are weighing it up properly, the full cost and capability breakdown is in Frontly against a virtual receptionist.
FAQ
Frequently Asked Questions
Frontly answers every call the moment it rings, so nobody waits for you to finish a foil or a treatment. It books the appointment, answers price and service questions, and takes a message when you want to speak to the client yourself. Each booking appears in your Frontly dashboard with the full call transcript.
Yes. You set your services, how long each takes, who performs it and any rule such as a patch test first. The AI checks availability against those rules and books the combination on the call, for example a color and cut with a named stylist, rather than a generic slot.
Salon software assistants mostly take bookings inside their own calendar. What fills a column is the follow-up: tomorrow's reminder calls, clients due for color, a canceled slot offered to your opted-in list. Frontly runs those campaigns over the lists you load, warm-transfers to your team with a spoken briefing, reports outcomes on every call, speaks more than 40 languages, and gives you a prebuilt receptionist workflow to customize.
Yes. Frontly can run a reminder campaign over tomorrow's bookings, giving clients the chance to confirm or move their time. When a cancellation does happen, run a slot-filling campaign over your opted-in clients and Frontly books the first person who says yes.
In your Frontly dashboard, from the first call, with the client's name, number, service, stylist or therapist, the time and the full call transcript. Email and text notifications can push each booking to your phone, so you see it between clients and add it to your own calendar.
Yes. You set your treatments, their lengths, which therapist performs each and any intake questions, and Frontly books deep-tissue and prenatal massages, facials and spa packages on the call. A therapist mid-session never has to stop to answer, and every booking is waiting in your dashboard.
Yes. Frontly answers 24/7, holidays included, so clients can book at 9 PM or on a Sunday rather than calling the next salon. Messages and bookings are waiting in your dashboard when you open, with email or text notifications if you want them sooner.
Yes, for the calls you choose. Frontly warm-transfers the client to the stylist, therapist or manager you approve, with a short spoken briefing first. It can try the salon phone and then a backup cell. When everyone is mid-appointment, Frontly takes a message and sends it by email or text, so you can call back between clients.
Frontly will not invent a price or promise a treatment. It answers only from the services and prices you give it, and anything else becomes a message for your team or a transfer. You see the question in your dashboard with the transcript, and you can add the service or price yourself in the visual builder.
They can, and you choose how Frontly introduces itself, for example as your salon's AI receptionist. Frontly never pretends to be a person. What clients notice most is that someone answers straight away, knows your services and books them with the right stylist.
Yes. Each Frontly agent speaks the language you set, so a client can call a dedicated Spanish, Mandarin, Vietnamese or Korean line and book a color, a facial or a massage in that language, across more than 40 languages in all. English callers hear a natural American or British voice you choose, and every call is saved with a transcript in your dashboard.
Setup time depends on verification, workflow complexity and integrations. You start from the prebuilt receptionist workflow and add your services, appointment lengths, cancellation rules and who a transfer should reach in the visual builder, then test it before it goes live.
KEEP EXPLORING
Keep exploring Frontly for Salons, Spas & Massage
Go deeper on the capabilities, comparisons, and guides that matter most.
24/7 inbound answering
How Frontly answers every call, qualifies the caller, and books the job in your dashboard.
How inbound worksYour call flow, your rules
What the agent asks, what it books on the spot, and what gets a human woken up. You set it, and test it before you go live.
See the workflow builderCompare Frontly
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Every call booked while your hands are on a client.