Frontly logoFrontly
Hotel receptionist at a heritage front desk with key rack and bell
Answering guest calls right now

AI Front Desk for Hotels

Never miss a booking call again.

Frontly answers reservation and guest calls 24/7 and captures every request.

Get StartedTry a Free Test Call
Live in about an hourAnswers 24/7Runs across every propertyFull transcript on every call

HEAR IT FOR YOURSELF

Hear it take a reservation now

Call our AI agent right now. It will handle a hotel reservation call, just like it would for your property. No signup required.

It runs in your browser. Nothing to install, no number to give us.No signup, no card, no waiting on a sales rep.Interrupt it, change your mind, ask for a human. It is the live agent, not a recording.
Sample call
A call like the one you are about to make
  1. Frontly

    Good evening, thank you for calling reservations. How can I help?

  2. Caller

    Do you have a room for two nights this weekend? Two adults.

  3. Frontly

    We do. A king room is open Friday and Saturday. Would you prefer a quiet floor away from the elevator?

  4. Caller

    Yes please. We will be arriving late, around 11 at night.

  5. Frontly

    I will flag the late arrival for the night desk. Can I take a name for the reservation?

  6. Caller

    Marco.

  7. Frontly

    Thanks Marco. King room, two nights from Friday, quiet floor, late arrival noted. Your confirmation is on the way by email.

Captured in your dashboard
Name
Marco
Type
King room, 2 nights, late arrival
Time
Friday check-in
Escalated
No

Your script, your appointment types and your escalation rules are set during setup.

The short answer

What is Frontly for hotels?

Frontly is an AI virtual receptionist and answering service for hotels and hospitality venues. It answers every reservation and guest call 24 hours a day, captures booking requests with dates and room type, and routes in-stay guest requests to the right department, landing every call in your Frontly dashboard. Live in about an hour.

THE PROBLEM

Unanswered Calls Are Unfilled Rooms

21x

more likely to secure a booking if you respond to an inquiry within 5 minutes

Source: Harvard Business Review

After hours.

Travelers research and book outside business hours. An unanswered call after 5pm is often a booking at the property down the street.

Instant

Frontly answers the moment the call comes in. Every reservation call handled before the caller moves on.

HOW IT WORKS

Live in About an Hour. Across All Your Properties.

1

Connect Your Phone

Forward your existing hotel line or get dedicated AI numbers per property. No hardware changes needed.

2

We Configure Your Workflow

Our team builds call flows around your property types, room categories, rate structures, and how you handle different guest scenarios.

3

Go Live

Frontly answers every call, handles reservation questions, captures guest requests, and routes calls to the right team, across all properties from one dashboard.

WHAT FRONTLY HANDLES

Every Guest Call, Handled

Frontly answers reservation and guest calls 24/7 across every property, so your front desk stays focused on the guests in front of them. Every request is captured in your Frontly dashboard, with nothing to integrate.

Reservation calls

Answers questions on availability, room types, and rates, captures the guest's dates and details, and logs the booking request in your Frontly dashboard.

Booking changes and cancellations

Handles date changes, amendments, and cancellations 24/7, captures the request, and frees the room so your team can resell it.

Guest requests

Takes in-stay requests like room service, housekeeping, and maintenance, and routes each one to the right department without tying up the front desk.

Group and event calls

Captures the details on group blocks, functions, and events, then routes the lead to your sales or reservations team to follow up.

After-hours front desk

Covers reception overnight, on weekends, and on holidays, handling late check-ins and guest calls while your team sleeps.

Visual Workflow Builder

Script Your Front Desk for the Hours It Is Unstaffed

1

We Build It For You

Our team maps your room types, your rates, your check-in rules and your after-hours policy, then scripts what the AI can confirm and what it must not.

2

Complete the Booking, Not a Message

The flow is built to finish a reservation during the call, because a message taken at 11pm is a booking the guest makes on an OTA instead.

3

Guest, Prospect or Supplier

The script separates a current guest with a problem from someone asking about availability and from a vendor calling the wrong number.

4

Verify Before Releasing Anything

Add a text check against the number on the booking before the AI gives out an access code or changes a reservation.

5

Change It Yourself

Adjust rate commentary, house rules, or the after-hours window as the season changes, without waiting on us.

Outbound calling, and deploying Frontly into your own cloud, are enterprise capabilities scoped with our team. See enterprise

See all features

INTEGRATIONS

Works with the software hospitality already runs on

Frontly connects to any system that exposes an OAuth2 or API-key integration. These are the ones we have verified for this industry.

Cloudbeds

Connects via OAuth2 or API key

Visit Cloudbeds

Guesty

Connects via OAuth2

Visit Guesty

Hostaway

Connects via OAuth2

Visit Hostaway

RMS Cloud

Connects via API key. Credentials issued by RMS

Visit RMS Cloud
In certification

SiteMinder

Connects via API key

Visit SiteMinder

Not on the list? If your system offers an OAuth2 or API-key integration, we can connect it. Tell us what you run and we will confirm before you commit to anything.

WHAT USUALLY DECIDES IT

The three questions that come up every time

A real person, whenever the caller wants one

Every workflow can hand the call to your duty manager. The transfer carries a spoken briefing, so your team picks up already knowing who is calling and why. The caller never has to explain themselves twice, which is usually the moment a good call turns into a complaint.

More than one language, on the same number

Frontly answers guests in more than one language on the same reservations number. For international guests this is the difference between a completed direct booking and a call that ends in silence.

Flat monthly rate, with the meter switched off

No per-minute billing, no per-call fee, and no cap on how many questions the AI is allowed to answer. Your busiest month does not produce your largest invoice, and adding another topic to its knowledge does not add a line to the bill. See pricing for the current rates.

ANSWERING SERVICE OR AI

Answering service or AI receptionist for a hotel?

An answering service takes the guest's number and asks the property to call back. An AI receptionist handles the reservation inquiry, the late arrival, or the request for a crib, on the call. For a property that is the difference between a direct booking and a guest who books on an OTA instead.

Where a staffed answering service still wins

A guest complaint mid-stay. Someone unhappy at 1 a.m. wants a person with authority to fix it, and no amount of good scripting substitutes for that. Frontly hands those to your duty manager, but a staffed service puts a human on the line first.

Where Frontly wins

Reservations, availability, parking, check-in times and amenity questions are the bulk of the phone and they arrive around the clock. Those complete on the call, in more than one language, without the front desk leaving the guest standing at the counter.

Most businesses end up running one or the other rather than both. If you are weighing it up properly, the full cost and capability breakdown is in Frontly against a virtual receptionist.

THE BAR FOR HOSPITALITY

A reservation is an unambiguous money event, so the bar is completing one

Hospitality is the clearest test of whether voice AI can finish a transaction instead of taking a message. Either the caller ends the call with a room held, or the call was a deflection with extra steps.

Completed, not deflectedthe reservation has to finish on the callAvailability checked, room held, confirmation sent. A question-answering bot that hands the caller back to reception has not booked anything.
Direct, not OTAis where the margin difference sitsA booking captured on your own line pays no channel commission. The equivalent test for your property is direct bookings taken outside reception hours.
One central linecarries every property in the groupMulti-property operators scale on a lean central team rather than staffing every seasonal peak, which is the harder problem in any resort or leisure market.
Stored and hosted in your region: US, EU, UK
Encrypted in transit and at rest
Enterprise: deploy in your own cloud or on-prem

FAQ

Frequently Asked Questions

KEEP EXPLORING

Keep exploring Frontly for Hospitality

Go deeper on the capabilities, comparisons, and guides that matter most.

24/7 inbound answering

How Frontly answers every call, qualifies the caller, and books the job in your dashboard.

How inbound works

Your call flow, your rules

What the agent asks, what it books on the spot, and what gets a human woken up. Built with you before you go live.

See the workflow builder

After-hours answering

The front desk is unattended overnight at most properties. See how guest calls are handled after hours.

See after-hours

Ready to Capture Every Booking Call?

Set up your AI front desk in about an hour and cover reception around the clock.

Activate My Hotel Front DeskTalk to the Team
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