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Platform · Workflow Builder

Handle calls the way the business needs.

Choose what Frontly asks, answers and does next. Shape a ready-made industry workflow around everyday calls, then test the conversation before going live.

Powers inbound & outbound agents

Editable call flows · Business-specific rules · Browser testing

The short answer

What is the Frontly workflow builder?

The Frontly workflow builder lets businesses shape how an AI receptionist handles calls without coding. Set the greeting, questions, booking steps and staff handovers on a visual canvas, starting from a ready-made receptionist workflow for the chosen industry.

Call handling

Set what happens after hello

Give common inquiries a clear path, from the first question to a booking, message or staff handover.

  • Choose the questions to ask
  • Set the next step for each call type
  • Edit the conversation without code

Business fit

Keep the details specific to the business

Start with an industry workflow, then add the services, opening hours and call rules callers need.

  • A ready-made industry starting point
  • Business information in the greeting and answers
  • Rules the customer can update

Editing the words your AI speaks

Confidence before launch

Hear the call before customers do

Test routine inquiries and handovers in the browser. Refine the wording and paths before putting the workflow on the phone.

  • Try realistic caller questions
  • Check booking and transfer paths
  • Keep improving as needs change

Branching logic in a call flow

Envision it in your business

Call rules that reflect the business

A different next step for each reason people call.

FAQ

Frequently asked questions

No. Arrange and edit call steps in the visual builder. Start from a ready-made industry workflow and add business information, questions and rules.

Yes. Edit the wording and call paths, then test the revised conversation in the browser before using it for live calls.

Yes, through a suitable integration. The connection and workflow determine which information Frontly can read or update during a call. Check the integrations directory for the software involved.

The customer customizes, tests and maintains it. Frontly provides guidance on using the platform; separately scoped implementation and management are described on the pricing page.

Yes. The visual builder also defines the conversations used in outbound campaigns, including questions and the next step after a response.

HEAR IT FOR YOURSELF

Hear the answering experience

Try a sample reception call, then explore how Frontly could handle business inquiries.

Talk to the agent now

Talk to an example AI receptionist from your browser. Hear how Frontly handles a typical call.

Hear a real AI agent handle a typical inbound callNo signup, no card, no waiting on a sales rep

Make reception fit the business

Set the call rules that free the team to focus on customers.

Get Started