Frontly logoFrontly
Electrician working on site while the phone goes unanswered
Answering job calls right now

AI Front Desk for Contractors

You're under a sink. Who's on the phone?

Frontly answers every call and books the job while you work.

Get StartedTry a Free Test Call
Live in about an hourAnswers 24/7Emergency triage to your cellUnlimited inbound calls

HEAR IT FOR YOURSELF

Hear it book a job now

Call our AI agent right now. It will handle a plumbing job call just like it would for your business. No signup required.

It runs in your browser. Nothing to install, no number to give us.No signup, no card, no waiting on a sales rep.Interrupt it, change your mind, ask for a human. It is the live agent, not a recording.
Sample call
A call like the one you are about to make
  1. Frontly

    Thanks for calling. You have reached the office. How can I help?

  2. Caller

    My water heater is leaking underneath the tank. There is water on the floor.

  3. Frontly

    Understood. Is the water still spreading, or have you got it contained?

  4. Caller

    Contained. I put a bucket under it and shut the valve.

  5. Frontly

    Good, that makes it same day rather than an emergency call-out. Can I take your name?

  6. Caller

    Owen. You have my address from last time.

  7. Frontly

    I do, Owen. A technician is free between 2 and 4 this afternoon and will call you fifteen minutes out. He will have the leak details before he arrives.

Captured in your dashboard
Name
Owen
Type
Leaking water heater, same day
Time
Today, 2 to 4 PM
Escalated
No

Your script, your appointment types and your escalation rules are set during setup.

The short answer

What is Frontly for trades?

Frontly is an AI virtual receptionist and answering service for contractors and home service businesses. It answers every job call 24 hours a day while you are on site, captures the address, the problem and how urgent it is, triages emergencies to your cell phone, and books the job into your Frontly dashboard. Live in about an hour.

THE PROBLEM

On a Job Means Missing the Phone

76%

of callers won't leave a voicemail. They call the next contractor on Google.

1 in 3

emergency service calls (burst pipes, power out, lockouts) arrive after business hours

$250-$800

average value of a single booked job. Missing one call a day costs $91K+ a year.

$55K+/yr

loaded cost of a full-time receptionist. Frontly handles the same call volume 24/7 for a fraction of it.

HOW IT WORKS

Live in About an Hour. No Developer Required.

1

Connect Your Phone

Forward your cell phone or office line, or get a dedicated AI number. No hardware, no IT project. Takes 5 minutes.

2

We Design Your Workflow

Our team learns your trade, your service area, your hours, and your emergency rules. We script exactly what the AI asks and what gets booked versus escalated.

3

Go Live

Frontly answers every call, captures the job in your Frontly dashboard, and texts you when a hot job is confirmed. You check it between jobs and act on what came in overnight.

WHAT FRONTLY HANDLES

Every Job Call, Handled

Frontly answers while you are on site, and answers all of them at once when the weather turns and everyone calls in the same hour. Every job is captured in your Frontly dashboard.

New job calls

Answers in your business name, captures the job, address, and how soon they need you, and books it straight into your Frontly dashboard.

Emergency call-outs

Triages urgent jobs like burst pipes, no power, and lockouts, and escalates them to your cell phone by call or text, even at 2 AM.

Service-area and price questions

Answers whether you cover that ZIP code, what a call-out involves, and how soon you can get there, using the answers you gave it during setup.

Existing-customer and warranty calls

Handles rebookings, callback requests, and status questions without pulling you off the job in front of you.

After-hours and overflow

Answers nights, weekends, and holidays, and picks up the calls you cannot when you are already on a job.

Visual Workflow Builder

Script Your Job Intake Without Code

1

We Build It For You

Our team maps your trade, your service area, your hours, and your call-out rules, then scripts exactly what the AI asks before it books.

2

Emergency Rules You Decide

You set what counts as urgent. A burst pipe at 2 AM escalates to your cell phone; a quote request waits until morning.

3

Qualify Before You Drive

The AI captures the job type, the address, and how soon they need you, so you know if it is worth the trip before you commit.

4

Change It Yourself

Adjust your service radius, after-hours rules, or the questions asked, any time, without waiting on us.

5

Intelligent Branching

Route by job type, ZIP code, or time of day, so an after-hours emergency never follows the same path as a Tuesday quote.

Outbound calling, and deploying Frontly into your own cloud, are enterprise capabilities scoped with our team. See enterprise

See all features

INTEGRATIONS

Works with the software trades & home services already runs on

Frontly connects to any system that exposes an OAuth2 or API-key integration. These are the ones we have verified for this industry.

ServiceM8

Connects via OAuth2 or API key

Visit ServiceM8

Simpro

Connects via OAuth2 or API key

Visit Simpro

Not on the list? If your system offers an OAuth2 or API-key integration, we can connect it. Tell us what you run and we will confirm before you commit to anything.

WHAT USUALLY DECIDES IT

The three questions that come up every time

A real person, whenever the caller wants one

Every workflow can hand the call to you or whoever is on call. The transfer carries a spoken briefing, so your team picks up already knowing who is calling and why. The caller never has to explain themselves twice, which is usually the moment a good call turns into a complaint.

More than one language, on the same number

Frontly answers in more than one language on the same number. On a job site, or in a neighborhood where English is a second language for many customers, that is work you would otherwise lose at hello.

Flat monthly rate, with the meter switched off

No per-minute billing, no per-call fee, and no cap on how many questions the AI is allowed to answer. Your busiest month does not produce your largest invoice, and adding another topic to its knowledge does not add a line to the bill. See pricing for the current rates.

ANSWERING SERVICE OR AI

Answering service or AI receptionist for a trade business?

An answering service takes a message while you are under a house. An AI receptionist books the job. For a trade business that is the whole argument: a message means you still have to call back that evening, and by then the customer has booked the next plumber on the list.

Where a staffed answering service still wins

A genuinely unusual call. Someone describing a fault badly, an insurance job with complications, a general contractor trying to coordinate three trades. A human operator can improvise around that in a way a configured workflow will not.

Where Frontly wins

Standard service calls, quotes and emergencies are not unusual, they are most of your phone. Those get triaged and captured on the call, including at 11 p.m., and the genuine emergencies ring you rather than sitting in an inbox until morning.

Most businesses end up running one or the other rather than both. If you are weighing it up properly, the full cost and capability breakdown is in Frontly against a human receptionist.

WHY BOOKING BEATS ANSWERING

A message is worth very little when the caller is dialing three other contractors

The trades phone is a race. The homeowner with a leak is working down a list, and the business that gets the job is usually the one that answered, not the one that called back an hour later.

Booked, not messagedis the only outcome that stops the next callConfirm the address and the service area, work out what has gone wrong, and put the job in a slot while the caller still has the phone in their hand.
Urgency firsttriage is the differentiator, not answeringThe value splits two ways: booking the genuine emergency while intent is high, and protecting the technician from a callout that did not need one.
24/7after-hours demand converted into booked workEmergency work does not keep business hours, and after hours is exactly when almost no trades business has somebody free to pick up the phone.
Stored and hosted in your region: US, EU, UK
Encrypted in transit and at rest
Enterprise: deploy in your own cloud or on-prem

FAQ

Frequently Asked Questions

KEEP EXPLORING

Keep exploring Frontly for Trades & Home Services

Go deeper on the capabilities, comparisons, and guides that matter most.

24/7 inbound answering

How Frontly answers every call, qualifies the caller, and books the job in your dashboard.

How inbound works

Your call flow, your rules

What the agent asks, what it books on the spot, and what gets a human woken up. Built with you before you go live.

See the workflow builder

After-hours answering

Emergency callouts do not respect business hours. See how a genuine 2am emergency reaches you and the rest does not.

See after-hours

Ready to Stop Losing Jobs to Voicemail?

Set up your AI front desk in about an hour and let it answer while you are under a sink.

Activate My Trades ReceptionistTalk to the Team
Get Started