AI Front Desk for Primary Care
Your front desk rings out. Patients don't call back.
Frontly answers every call and books the appointment, no hold, no voicemail.
HEAR IT FOR YOURSELF
Hear it book a patient now
Call our AI agent right now. It will handle a patient appointment request, just like it would for your clinic. No signup required.
- Frontly
Good afternoon, you have reached the practice front desk. How can I help?
- Caller
I need to see a doctor about a chest infection that is not clearing up.
- Frontly
I can book that. Are you an existing patient, and is there a doctor you usually see?
- Caller
Yes, I see the same one each time. My name is Tom.
- Frontly
Thanks Tom. Her next standard appointment is Thursday at 11:20 in the morning. If you are short of breath today, I will flag it for the duty clinician instead.
- Caller
Thursday is fine, I am not short of breath.
- Frontly
Booked for Thursday at 11:20. I have noted a chest infection that is not clearing, so the doctor has the context before you sit down.
- Name
- Tom
- Type
- Standard consult, follow-up
- Time
- Thursday, 11:20 AM
- Escalated
- No
Your script, your appointment types and your escalation rules are set during setup.
The short answer
What is Frontly for a primary care practice?
Frontly is an AI virtual receptionist and answering service for primary care practices and medical clinics. It answers every patient call 24 hours a day, books appointments, takes prescription refill requests, and routes anything urgent to a person, capturing every message in your Frontly dashboard for your front-desk team. Live in about an hour.
THE PROBLEM
A Missed Call Is a Missed Patient
21x
more likely to retain a patient if you respond to their inquiry within 5 minutes
Source: Harvard Business Review
At capacity.
Most clinics are at or near call capacity during peak hours. Patients who can't get through often give up and find another practice.
Instant
Frontly answers the moment the call comes in. Every patient call answered before they hang up.
HOW IT WORKS
Live in About an Hour. No Disruption to Your Clinic.
Connect Your Phone
Forward your existing clinic line or get a dedicated AI number. No hardware changes needed.
We Configure Your Workflow
Our team builds call flows around your visit types, provider schedules, and clinic protocols, including how you separate urgent calls from routine ones.
Go Live
Frontly answers every call, books patients into your schedule, logs refill requests, and routes urgent calls to the right person automatically.
Connect Your Phone
Forward your existing clinic line or get a dedicated AI number. No hardware changes needed.
We Configure Your Workflow
Our team builds call flows around your visit types, provider schedules, and clinic protocols, including how you separate urgent calls from routine ones.
Go Live
Frontly answers every call, books patients into your schedule, logs refill requests, and routes urgent calls to the right person automatically.
WHAT FRONTLY HANDLES
Every Patient Call, Handled
Frontly answers the calls your front desk cannot get to at peak times, in parallel, so nobody sits on hold. Every message is captured in your Frontly dashboard, with nothing to integrate.
Appointment booking
Captures the patient's name, contact details, and reason for the visit, then books the first suitable slot straight into your Frontly dashboard.
Prescription refill requests
Takes refill requests, confirms the patient's details and pharmacy, and logs each one for your front desk to action without tying up the phone.
New-patient and insurance questions
Answers what you accept, what to bring, where to park and how long a first visit runs, then registers the caller's details for your team.
Message and urgency capture
Records the caller's request, flags anything you have defined as urgent, and routes it to the nurse line or the provider so the right calls reach a person quickly.
After-hours and overflow
Answers nights, weekends, and the calls that ring out when the front desk is at capacity, so patients aren't left on hold or sent to voicemail.
Visual Workflow Builder
Script the Administration, Never the Medicine
We Build It For You
Our team maps your visit types, your providers, your billing rules and your escalation policy, then scripts exactly where the AI stops.
A Hard Clinical Boundary
The AI books, reschedules and answers practice questions. It does not assess symptoms or give advice, and that line is set by your practice, not by us.
Urgent Calls Go to People
You define the words and situations that must reach a human immediately rather than continue through an automated flow.
New Patient Versus Existing
The script separates a first-time caller who needs registration details from an existing patient moving an appointment.
Change It Yourself
Adjust provider availability, billing commentary or escalation rules as the schedule changes, without waiting on us.
Cross-Call Memory
Your AI Remembers Every Patient Call
- Existing patients recognized the moment they call
- Previous appointment conversations recalled automatically
- No patient repeating their booking history to a machine
- Full call record ready for the front desk before they pick up
Frontly Dashboard
Every Appointment and Request, Captured
Bookings In One Place
Appointments and changes land in your Frontly dashboard with the patient details and reason captured, ready for the front desk to action.
Full Transcript on Every Call
Exactly what the patient said, which matters when the question was borderline clinical and the AI escalated it.
Escalations Clearly Marked
See which calls the AI handed to a person and why, so you can audit the boundary rather than assume it held.
Cross-call History at a Glance
Every previous call from that patient, with the outcome already recorded.
Live Status Across the Clinic
See what came in overnight and over the weekend before the doors open.
Outbound calling, and deploying Frontly into your own cloud, are enterprise capabilities scoped with our team. See enterprise
See all featuresINTEGRATIONS
Works with the software primary care already runs on
Frontly connects to any system that exposes an OAuth2 or API-key integration. These are the ones we have verified for this industry.
Zanda
Connects via API key. Running in a real clinic today
Visit ZandaCliniko
Connects via API key
Visit ClinikoNot on the list? If your system offers an OAuth2 or API-key integration, we can connect it. Tell us what you run and we will confirm before you commit to anything.
WHAT USUALLY DECIDES IT
The three questions that come up every time
A real person, whenever the caller wants one
Every workflow can hand the call to your practice nurse or on-call clinician. The transfer carries a spoken briefing, so your team picks up already knowing who is calling and why. The caller never has to explain themselves twice, which is usually the moment a good call turns into a complaint.
More than one language, on the same number
Frontly answers in more than one language on the same clinic number. Patients explaining a symptom are far more likely to do it accurately in their first language, and far more likely to book at all.
Flat monthly rate, with the meter switched off
No per-minute billing, no per-call fee, and no cap on how many questions the AI is allowed to answer. Your busiest month does not produce your largest invoice, and adding another topic to its knowledge does not add a line to the bill. See pricing for the current rates.
ANSWERING SERVICE OR AI
Answering service or AI receptionist for a medical practice?
A medical answering service takes a message and pages someone. An AI receptionist completes the booking, the reschedule or the refill request during the call. For a practice that changes the Monday morning queue from a list of callbacks into work that is already done.
Where a staffed answering service still wins
Triage judgment. A patient describing chest pain needs a human decision immediately, and a medical answering bureau exists precisely to make that call. Any sensible setup keeps a person in that path, which is why every Frontly workflow can transfer straight to your nurse or on-call clinician.
Where Frontly wins
The other ninety-odd percent of calls are appointments, prescription refills, results questions and office hours. Those complete on the call, day or night, and land in your dashboard as structured records rather than a pile of message slips.
Most businesses end up running one or the other rather than both. If you are weighing it up properly, the full cost and capability breakdown is in Frontly against a human receptionist.
FAQ
Frequently Asked Questions
KEEP EXPLORING
Keep exploring Frontly for Primary Care
Go deeper on the capabilities, comparisons, and guides that matter most.
24/7 inbound answering
How Frontly answers every call, qualifies the caller, and books the job in your dashboard.
How inbound worksYour call flow, your rules
What the agent asks, what it books on the spot, and what gets a human woken up. Built with you before you go live.
See the workflow builderAfter-hours answering
After-hours calls are the ones with clinical risk attached. See how triage and escalation are handled overnight.
See after-hoursAI receptionist vs a hire
The ROI comparison against a part-time front desk, with the math shown.
Read the guideReady to Make Every Patient Feel Heard?
Set up your AI front desk in about an hour and answer every patient call, even at peak.