Frontly vs Rosie
Rosie is an AI answering service for US small businesses, sold in monthly minute buckets with capabilities that step up by plan. Frontly Answer is an inbound AI front desk with a visual workflow builder, cross-call memory, and the same feature set at every size. Here is where the two differ.
- Every size gets the same capabilities: booking, transfers and the workflow builder are never gated behind a bigger plan
- A visual workflow builder rather than a fixed set of scenarios, so unusual call paths are configuration and not a feature request
- Cross-call memory, so a returning caller is recognized rather than starting the conversation over
- Runs in the US, the EU and the UK, with caller data stored and hosted in the region you operate in
- Onboarding run with you: we build the first version of your call flow, then hand you the builder
What is included at every size
| Feature | Frontly | Rosie |
|---|---|---|
| Appointment booking on the entry plan | Yes | From the $149 plan, as published |
| Call transfer to a person on the entry plan | Yes | From the $149 plan, as published |
| Knowledge base trained on your business | Yes | Yes |
| Full transcript on every call | Yes | Yes |
| Sizes differ by capacity only | Yes | No |
Appointment booking on the entry plan
Frontly
YesRosie
From the $149 plan, as publishedCall transfer to a person on the entry plan
Frontly
YesRosie
From the $149 plan, as publishedKnowledge base trained on your business
Frontly
YesRosie
YesFull transcript on every call
Frontly
YesRosie
YesSizes differ by capacity only
Frontly
YesRosie
NoControl over the call flow
| Feature | Frontly | Rosie |
|---|---|---|
| Visual workflow builder | Yes | Scenario based setup |
| Branch on caller intent | Yes | Limited |
| Cross-call memory of returning callers | Yes | Not published |
| Edit your own flow without support | Yes | Limited |
| Escalation rules by time of day | Yes | Not published |
Visual workflow builder
Frontly
YesRosie
Scenario based setupBranch on caller intent
Frontly
YesRosie
LimitedCross-call memory of returning callers
Frontly
YesRosie
Not publishedEdit your own flow without support
Frontly
YesRosie
LimitedEscalation rules by time of day
Frontly
YesRosie
Not publishedAnswering
| Feature | Frontly | Rosie |
|---|---|---|
| 24/7 answering | Yes | Yes |
| Calls handled in parallel | Yes | Yes |
| Spam and robocall screening | Yes | Yes |
| Warm transfer to your team | Yes | Yes |
| Dedicated local number included | Yes | Yes |
24/7 answering
Frontly
YesRosie
YesCalls handled in parallel
Frontly
YesRosie
YesSpam and robocall screening
Frontly
YesRosie
YesWarm transfer to your team
Frontly
YesRosie
YesDedicated local number included
Frontly
YesRosie
YesRegions and data
| Feature | Frontly | Rosie |
|---|---|---|
| Available in the US | Yes | Yes |
| Available in the EU and the UK | Yes | Not published |
| Data stored and hosted in your region | US, EU or UK | Not published |
| Encryption in transit and at rest | Yes | Not published |
Available in the US
Frontly
YesRosie
YesAvailable in the EU and the UK
Frontly
YesRosie
Not publishedData stored and hosted in your region
Frontly
US, EU or UKRosie
Not publishedEncryption in transit and at rest
Frontly
YesRosie
Not publishedDEEP DIVE
Key Differences Explained
Capability gating is the real difference in price
Rosie publishes three plans: $49 a month for 250 minutes, $149 for 1,000 and $299 for 2,000. What matters more than the headline is what each one can do. On their published feature list, appointment booking, live transfers and text sending start at the $149 plan, so a small business on the entry plan is buying message taking rather than a front desk. Frontly sizes are capacity dials only: the smallest size books appointments, transfers calls and runs the same workflow builder as the largest one. Figures as published on heyrosie.com in August 2026 and indicative only.
Scenarios versus a workflow builder
Rosie is configured by describing scenarios for the AI to handle, which is fast to set up and works well while your calls fall into a handful of shapes. Frontly gives you a visual workflow builder: each call type is a path you can see, with the questions you want asked, the fields you want captured, and the rule that decides where the call goes next. Once you have a few call types, or one that has to behave differently after 6pm, the difference stops being cosmetic.
Recognizing a caller you have spoken to before
Cross-call memory means the second call is not the first call again. Frontly recognizes a returning number, greets them by name, and carries what happened last time into the conversation, so a customer chasing a job or an appointment does not re-explain it. Rosie does not publish an equivalent capability, so treat it as something to ask about rather than assume.
Where each product is sold
Rosie is built for US small businesses and its published material addresses that market. Frontly runs in the US, the EU and the UK, with caller data stored and hosted in the region you operate in and encryption in transit and at rest. If your customers are in one country, this is not a deciding factor. If you answer calls in more than one, it is.
When Rosie is the right pick
If you are a one-person business that mainly needs a friendly voice to take a message and text it to you, Rosie's entry plan is inexpensive and does that well. Frontly is aimed at the business that wants the call resolved on the call: qualified, booked, routed and recorded, with the flow under your own control.
How Pricing Compares
Frontly Answer is the inbound AI front desk, billed at a flat monthly rate and sized by monthly minute allowance, from $149 a month on annual billing. Every size carries the same capabilities. Current sizes and inclusions are on /pricing.
Published plans are $49/mo for 250 minutes, $149/mo for 1,000 and $299/mo for 2,000, with appointment booking and transfers starting on the $149 plan. Figures as published on heyrosie.com in August 2026 and indicative only.
INDUSTRY FIT
Is Frontly right for your industry?
AI phone answering for trades and home services cannot take a call from a roof or a crawl space, and the caller who reaches voicemail is already dialing the next contractor on the list.
AI receptionist for small business is exactly where a feature gate hurts most, because the entry plan is the one you buy and message taking is not the same thing as a front desk.
AI receptionist for dental practices needs the appointment actually booked during the call, which is the capability most likely to sit on a higher tier somewhere else.
AI receptionist for real estate agents gets bursts of inquiries the moment a listing goes live, and every one of them is a buyer deciding whether you are reachable.
AI reception for property managers needs a maintenance call triaged rather than transcribed, because the decision that matters is whether this one is an emergency tonight.
FAQ
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