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Frontly vs Rosie

Rosie is an AI answering service for US small businesses, sold in monthly minute buckets with capabilities that step up by plan. Frontly Answer is an inbound AI front desk with a visual workflow builder, cross-call memory, and the same feature set at every size. Here is where the two differ.

Why teams pick Frontly over Rosie
  • Every size gets the same capabilities: booking, transfers and the workflow builder are never gated behind a bigger plan
  • A visual workflow builder rather than a fixed set of scenarios, so unusual call paths are configuration and not a feature request
  • Cross-call memory, so a returning caller is recognized rather than starting the conversation over
  • Runs in the US, the EU and the UK, with caller data stored and hosted in the region you operate in
  • Onboarding run with you: we build the first version of your call flow, then hand you the builder

What is included at every size

Appointment booking on the entry plan

Frontly

Yes

Rosie

From the $149 plan, as published

Call transfer to a person on the entry plan

Frontly

Yes

Rosie

From the $149 plan, as published

Knowledge base trained on your business

Frontly

Yes

Rosie

Yes

Full transcript on every call

Frontly

Yes

Rosie

Yes

Sizes differ by capacity only

Frontly

Yes

Rosie

No

Control over the call flow

Visual workflow builder

Frontly

Yes

Rosie

Scenario based setup

Branch on caller intent

Frontly

Yes

Rosie

Limited

Cross-call memory of returning callers

Frontly

Yes

Rosie

Not published

Edit your own flow without support

Frontly

Yes

Rosie

Limited

Escalation rules by time of day

Frontly

Yes

Rosie

Not published

Answering

24/7 answering

Frontly

Yes

Rosie

Yes

Calls handled in parallel

Frontly

Yes

Rosie

Yes

Spam and robocall screening

Frontly

Yes

Rosie

Yes

Warm transfer to your team

Frontly

Yes

Rosie

Yes

Dedicated local number included

Frontly

Yes

Rosie

Yes

Regions and data

Available in the US

Frontly

Yes

Rosie

Yes

Available in the EU and the UK

Frontly

Yes

Rosie

Not published

Data stored and hosted in your region

Frontly

US, EU or UK

Rosie

Not published

Encryption in transit and at rest

Frontly

Yes

Rosie

Not published

DEEP DIVE

Key Differences Explained

Capability gating is the real difference in price

Rosie publishes three plans: $49 a month for 250 minutes, $149 for 1,000 and $299 for 2,000. What matters more than the headline is what each one can do. On their published feature list, appointment booking, live transfers and text sending start at the $149 plan, so a small business on the entry plan is buying message taking rather than a front desk. Frontly sizes are capacity dials only: the smallest size books appointments, transfers calls and runs the same workflow builder as the largest one. Figures as published on heyrosie.com in August 2026 and indicative only.

Scenarios versus a workflow builder

Rosie is configured by describing scenarios for the AI to handle, which is fast to set up and works well while your calls fall into a handful of shapes. Frontly gives you a visual workflow builder: each call type is a path you can see, with the questions you want asked, the fields you want captured, and the rule that decides where the call goes next. Once you have a few call types, or one that has to behave differently after 6pm, the difference stops being cosmetic.

Recognizing a caller you have spoken to before

Cross-call memory means the second call is not the first call again. Frontly recognizes a returning number, greets them by name, and carries what happened last time into the conversation, so a customer chasing a job or an appointment does not re-explain it. Rosie does not publish an equivalent capability, so treat it as something to ask about rather than assume.

Where each product is sold

Rosie is built for US small businesses and its published material addresses that market. Frontly runs in the US, the EU and the UK, with caller data stored and hosted in the region you operate in and encryption in transit and at rest. If your customers are in one country, this is not a deciding factor. If you answer calls in more than one, it is.

When Rosie is the right pick

If you are a one-person business that mainly needs a friendly voice to take a message and text it to you, Rosie's entry plan is inexpensive and does that well. Frontly is aimed at the business that wants the call resolved on the call: qualified, booked, routed and recorded, with the flow under your own control.

How Pricing Compares

Frontly
Flat from $149/mo (all features included, see /pricing)

Frontly Answer is the inbound AI front desk, billed at a flat monthly rate and sized by monthly minute allowance, from $149 a month on annual billing. Every size carries the same capabilities. Current sizes and inclusions are on /pricing.

Rosie
$49 to $299/mo by minute bucket

Published plans are $49/mo for 250 minutes, $149/mo for 1,000 and $299/mo for 2,000, with appointment booking and transfers starting on the $149 plan. Figures as published on heyrosie.com in August 2026 and indicative only.

INDUSTRY FIT

Is Frontly right for your industry?

AI phone answering for trades and home services cannot take a call from a roof or a crawl space, and the caller who reaches voicemail is already dialing the next contractor on the list.

AI receptionist for small business is exactly where a feature gate hurts most, because the entry plan is the one you buy and message taking is not the same thing as a front desk.

AI receptionist for dental practices needs the appointment actually booked during the call, which is the capability most likely to sit on a higher tier somewhere else.

AI receptionist for real estate agents gets bursts of inquiries the moment a listing goes live, and every one of them is a buyer deciding whether you are reachable.

AI reception for property managers needs a maintenance call triaged rather than transcribed, because the decision that matters is whether this one is an emergency tonight.

FAQ

Frequently Asked Questions

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